Marketing Your Biobased Commitment to Consumers

Marketing Your Biobased Commitment to Consumers
Wednesday, April 11, 2012:


1:00 - 2:30 pm Eastern US Time

Biobased plastics, fibers, chemicals and other materials are the wave of a carbon-constrained future, but will consumers care? What is the best way to engage consumers and other stakeholders in building brand loyalty and gaining widespread market acceptance for your biobased commitment? This panel of three experts will explore these and other questions.

Jacquelyn Ottman, Green Marketing Expert and Adviser to USDA BioPreferred, will outline the opportunities that exist for biobased products in the consumer sector and offer strategies for underscoring one’s biobased commitment with relevance and credibility.

Kate Lewis, Deputy Manager, USDA BioPreferred will provide pertinent background on the new voluntary USDA Certified Biobased label, describe benefits to manufacturers and early successes of initial labelers and plans on taking the label forward in year II.

Julia Walker of Seventh Generation will tell their biobased story – why they opted for biobased content, why they pursued USDA biobased certification and the benefits they (expect to) receive as a result.


Kate Lewis, Deputy Manager, USDA BioPreferred

Chris Miller, Director of Corporate Consciousness, Seventh Generation

Jacquelyn Ottman, Founder, President, J. Ottman Consulting

Julia Walker, Associate Scientist, Seventh Generation (SVG)



Win A Free Book!

Jacquie Ottman will raffle off three copies of her book at the end of the webinar. Winners will be chosen among those on the line at the end of the webinar.

Jacquie’s book is called, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, 2011). Distilling lessons and case studies gathered over twenty-plus years as the nation’s foremost consultant in green marketing, it was named a Top 40 Sustainability Book by Cambridge University.

CLICK HERE for more information.


Erin Dolleris

Webinar Producer

For suggestions regarding future webinar topics, webinar speaking opportunities, or webinar sponsorship:
818-888-4445 x 48 |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Emily Baker

Webinar Coordinator

For general webinar questions:
818-888-4445 x 34 |  This email address is being protected from spambots. You need JavaScript enabled to view it.

How It Works

The 90 minute session is interactive and you will be able to submit questions -live- to our esteemed speakers - via computer during the session. However, please note that since this is a discussion and not a formal presentation the only visual elements will be the information contained herein.
You will receive confirmation of your registration via email.
A separate email sent a (business) day before the webinar will include a toll free dial-in phone number and access code to dial into the seminar. It will also include the Internet address and login instructions to access the webinar.
At the time of the interactive session, you will call into the toll-free number via phone or speakerphone and log in to the special website. You will follow the presentation on the web; the Instructors will manage the timing and page changes of the presentation directly.
You will have the opportunity to ask questions at specified times during the presentation. All participants will be able to hear both the questions and answers.

Single Connection: $245.00
Additional Connection at the same Organization: $150.00

A site connection allows a single connection to the web conference. That connection is open to any number of users in a collaborative setting. Because there are no travel expenses and only a single registration fee is required, each additional participant lowers the cost per participant significantly.

By purchasing a site connection, you can invite as many people as you would like to view and participate in the session from a single location. Set up the session in a conference room and project the presentation and chat on a large screen. You also have rights to distribute copies of the presentation materials to everyone involved. Please note that audio is received via the phone line and must be broadcast to your group.

If for any reason a relevant stakeholder cannot co-locate for the session, we encourage you to include that person by purchasing an additional connection at the reduced fee of $150 per session. This will ensure that every member of a team receives the same relevant, timely information in the most efficient way. If you have any technical or purchasing questions, please contact us at (818) 888-4444.

Should you be unable to attend, a refund, less a $50 administrative charge, will be made for cancellations received via letter or fax at least 3 working days before the event. We regret cancellations will not be accepted after that date. However, we will be pleased to transfer your registration to another member of your company or credit the registration fee to another Infocast conference if you register within 6 months from the date of this conference. In the event the conference is canceled, Infocast’s liability is limited to the refund of the conference registration fee only.

  • Monday, 19 March 2012