Bio-Based Chemical Product Innovation – The Power of Sustainability-Driven Innovation and Intellectual Property Strategy

Bio-Based Chemical Product Innovation – The Power of Sustainability-Driven Innovation and Intellectual Property Strategy
Recorded on
Thursday, February 27, 2014:


1:00 - 2:30 pm Eastern US Time

Consumer demand for safer products, corporate sustainability goals and a number of green chemistry regulations is driving demand for bio-based replacements for some fossil-based chemicals and products. Brand Owners, Chemical companies and Retailers are responding. Several of the global leaders have announced partnerships with technology vendors and bio-feedstock providers to advance technologies and launch pilot-scale production facilities en route to commercial production.

The opportunity is immense but the challenges are daunting:

  • Which are the best chemical end-market opportunities to target?
  • How do consumer product companies in each end-market select the chemicals they buy? What premium – if any – will they pay for a bio-based replacement chemical? What are the “keep awake” problems that drive their purchasing behavior?
  • What is the best chemical pathway, technically and economically, to each opportunity? How can you build the network of partners to implement the pathway you have selected – and the intellectual property needed to defend it from competition?
  • Especially, how can you enter the market via a series of profitable beachheads as a path into the larger end-market opportunity?

Intellectual Assets, Inc., SingingDog, Forest Products Association of Canada (FPAC) and are pleased to announce our upcoming interactive web conference, Bio-Based Chemical Product Innovation – The Power of Sustainability-Driven Innovation and Intellectual Property Strategy. The webinar will be held on Thursday, February 27, 2014 from 1:00 – 2:30 PM ET.

Using a case example approach we join “Pulp-Plus”, a $5B forest products company, which seeks to identify new bio-based chemical opportunities for revenue growth to diversify beyond its mature traditional market.

Pulp-Plus has developed unique expertise for converting wood waste into sugars and other bio-chemical starting materials. But with little experience outside its traditional core markets and little knowledge of which chemical end-markets would be the most lucrative and most defensible, where should Pulp-Plus apply this technology and how should the company go about it:

  • Which end-markets and what specific consumer products should Pulp-Plus target with its bio-based technology? Especially, which oil-based chemicals are most vulnerable to a more sustainable replacement?
  • Which competitors own the key intellectual property in those markets?
  • How can Pulp-Plus develop and execute its implementation roadmap for these new businesses?

Using the Pulp-Plus case example to illustrate, this 1.5 hour webinar and interactive Q&A discussion will address these urgent issues and the tools you need to:

  1. Use Sustainability-Driven Innovation to identify new sustainability-based products and business opportunities.
  2. Employ intellectual property strategy to establish a differentiated market position and to defend it against competitors.
  3. Systematically manage the implementation of these initiatives drawing on our best practices research and case experience.

To address these challenges of critical importance for all companies with an interest in bio-based chemical products, large and small, we are bringing together experts from Intellectual Assets, SingingDog, and Forest Products Association of Canada.


Larry Schwartz, Vice President, Intellectual Assets, Inc.

Phil Metz, Co-Founder and Top Dog, SingingDog

Paul Lansbergen, Vice President of Partnerships, Forest Products Association of Canada











Erin Dolleris

Webinar Producer

For suggestions regarding future webinar topics, webinar speaking opportunities, or webinar sponsorship:
818-888-4445 x 48 |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Emily Baker

Webinar Coordinator

For general webinar questions:
818-888-4445 x 34 |  This email address is being protected from spambots. You need JavaScript enabled to view it.

How It Works

The 90 minute session is interactive and you will be able to submit questions -live- to our esteemed speakers - via computer during the session. However, please note that since this is a discussion and not a formal presentation the only visual elements will be the information contained herein.
You will receive confirmation of your registration via email.
A separate email sent a (business) day before the webinar will include a toll free dial-in phone number and access code to dial into the seminar. It will also include the Internet address and login instructions to access the webinar.
At the time of the interactive session, you will call into the toll-free number via phone or speakerphone and log in to the special website. You will follow the presentation on the web; the Instructors will manage the timing and page changes of the presentation directly.
You will have the opportunity to ask questions at specified times during the presentation. All participants will be able to hear both the questions and answers.

Single Connection: $99.00
Additional Connection at the same Organization: $50.00

A site connection allows a single connection to the web conference. That connection is open to any number of users in a collaborative setting. Because there are no travel expenses and only a single registration fee is required, each additional participant lowers the cost per participant significantly.

By purchasing a site connection, you can invite as many people as you would like to view and participate in the session from a single location. Set up the session in a conference room and project the presentation and chat on a large screen. You also have rights to distribute copies of the presentation materials to everyone involved. Please note that audio is received via the phone line and must be broadcast to your group.

If for any reason a relevant stakeholder cannot co-locate for the session, we encourage you to include that person by purchasing an additional connection at the reduced fee of $50 per session. This will ensure that every member of a team receives the same relevant, timely information in the most efficient way. If you have any technical or purchasing questions, please contact us at (818) 888-4444.

Should you be unable to attend, a refund, less a $50 administrative charge, will be made for cancellations received via letter or fax at least 3 working days before the event. We regret cancellations will not be accepted after that date. However, we will be pleased to transfer your registration to another member of your company or credit the registration fee to another Infocast conference if you register within 6 months from the date of this conference. In the event the conference is canceled, Infocast’s liability is limited to the refund of the conference registration fee only.

  • Tuesday, 28 January 2014